ServiceTitan Google Review Management Without the Marketing Pro Price Tag

Does ServiceTitan manage Google reviews without Marketing Pro?

No. Core ServiceTitan (Starter, Essentials, or The Works) handles dispatching, invoicing, and payroll, not reviews. Reputation tools live inside Marketing Pro, ServiceTitan’s marketing add-on suite, priced only by sales quote. For the shops that skip the add-on, and for agencies managing several ServiceTitan contractors, ReputeMap is the better choice: keep ServiceTitan for operations and add ReputeMap for the Google side at a published price, from Solo at $19 a month for one location to Network at $189 for 200. One inbox covers every location and client, a 1–3★ alert email carries a reply drafted in the reviewer’s language that publishes without logging in, and Pro adds white-label reports.

Pricing is the sticking point. ServiceTitan doesn’t publish rates at all: every plan tier sits behind a “Request Pricing” button on per-technician pricing (pricing page checked October 1, 2026), and Marketing Pro stacks on top of that as a Pro product bundling Reputation with Email, Direct Mail, and Ads modules. If you run 40 trucks and want the whole marketing machine, the bundle can make sense. If you’re an eight-tech plumbing shop that just needs more Google reviews, or an agency quoting a contractor a fixed monthly retainer, you’re buying three modules you didn’t ask for, at a price you can’t see without a sales call. ReputeMap wrote this page; ServiceTitan’s facts carry the date we read them.

Meanwhile the review loop itself is not optional: 97% of consumers read reviews for local businesses (BrightLocal Local Consumer Review Survey 2026), and the Google profile is where HVAC, plumbing, and electrical buyers build their shortlist. Ask every customer, catch the angry ones early, reply to everything: that’s what review management for home services requires, and it doesn’t need an enterprise wrapper.

What does Marketing Pro Reputation do well?

For big shops deep in the ServiceTitan ecosystem, Marketing Pro Reputation is a capable tool. Per its product page (read October 1, 2026), it sends automated review requests by SMS or email after job completion, pulls reviews from Google, Facebook and Yelp into one consolidated feed, alerts your team to respond, and matches each review back to the customer, job, and technician who earned it. Its Google auto-responders are opt-in and post replies on their own, either written by AI for each review or picked from your templates, set per star rating (ServiceTitan release notes, July 11, 2026). Its listings management keeps name, address and phone consistent across 60+ sites.

The catch is fit, not capability. All of that is built for one contractor, operated inside that contractor’s ServiceTitan account, at add-on-on-top-of-platform pricing. ServiceTitan’s Reputation page doesn’t mention white-label reports, one screen across several contractors’ accounts, or reseller pricing. And the smaller shops on Starter or Essentials often never buy Marketing Pro at all, which means their review flow is nobody’s job.

Marketing Pro Reputation vs. ReputeMap: what changes at $29–$189?

Capability	ServiceTitan Marketing Pro (Reputation module)	ReputeMap
Price	Unpublished: quote via sales, on top of per-technician platform pricing	Published: Starter $29, Growth $79, Pro $129, Portfolio $149, Network $189 per month
Review requests	Automated SMS + email after job completion	Email requests, QR codes, tracked short links on every plan; campaigns with automatic reminders from Growth; no SMS
Review inbox	Consolidated feed inside ServiceTitan (Google, Facebook, Yelp)	Unified Google review inbox
Negative-review alerts	In-platform alerts to respond quickly	Email, Telegram or WhatsApp within minutes, on every plan
AI replies	Titan Intelligence replies; opt-in auto-responders post AI-written or templated replies, set per star rating	AI drafts in the owner’s voice — a person approves, then ReputeMap publishes; opt-in Auto-reply for new 4–5★ reviews on paid plans
Publish a reply from the alert email (no login)	Not stated	Yes: the 1–3★ alert email’s “Review & publish reply →” link
Replies in the reviewer’s language	Not stated	Yes: drafted in the language the review was written in
Technician attribution	Reviews matched to customer, job, and technician	Staff leaderboard counting visits from each tech’s QR link (Growth and above); reviews aren’t attributed to a person
Listings sync (60+ sites)	Included	Not offered; Google-only by design
Surveys	Automated follow-up survey texts	NPS / stars / thumbs with a detractor rescue queue (Growth and above)
White-label for agencies	Not stated	White-label PDF reports + branded client portal (Pro and above)
Multi-client view	Not stated	5–200 locations across clients; reply-SLA tracking from Growth
API access	ServiceTitan API, available on The Works plan	REST API with per-org keys + review-request endpoint (every plan, trial included)
Competitor visibility	Local search rank dashboard	Competitor comparison (you add their public rating and review count) + embeddable Google-review widget (every plan)

Last checked: ServiceTitan’s pricing page and its Marketing Pro Reputation page, both read October 1, 2026; the auto-responder release notes are dated July 11, 2026; the survey, rank-dashboard and API-plan details are from ServiceTitan’s documentation as we read it in July 2026. “Not stated” means ServiceTitan’s Reputation page doesn’t mention it.

Read that table in both directions. ReputeMap does not send SMS: requests go out by email (campaigns with automatic reminders from Growth), plus QR codes for invoices and leave-behinds, and tracked short links your CSRs can paste anywhere. It doesn’t do listings sync either; it is deliberately Google-only. What you get instead is the complete review loop at a published price, plus agency features ServiceTitan’s Reputation page doesn’t mention. Setup takes about 3 minutes: see plans and start your 14-day free trial (card required, nothing charged until the trial ends, cancel anytime).

Where ReputeMap beats Marketing Pro Reputation

Against Marketing Pro as ServiceTitan describes it, ReputeMap wins on five points for a shop that only needs Google done well, or an agency serving several contractors:

• A price before the sales call. Every ReputeMap plan is published; ServiceTitan’s pricing page shows “Request Pricing” on every plan and no price for Marketing Pro.
• Only the module you use. Marketing Pro bundles Reputation with Email, Direct Mail and Ads. ReputeMap is the Google review loop alone, and Starter costs $29 a month for 5 locations.
• Reply from the alert, not the office. The 1–3★ alert email quotes the drafted reply, and its “Review & publish reply →” link (personal, single-use, valid for 7 days) publishes it without logging in; in a Telegram private chat it’s one tap. WhatsApp carries the alert only.
• Replies in the reviewer’s language. Each draft is written in the language the review was written in; ServiceTitan’s release notes don’t say which language its AI replies use.
• A person sees the angry reviews. ServiceTitan’s auto-responders can be set for every star rating. ReputeMap’s Auto-reply to new reviews is off until you switch it on (paid plans) and covers 4–5★ reviews by default, so a 1–3★ review still reaches a person with the draft waiting; if publishing ever fails, the drafted text is kept for manual posting.

How do you connect ServiceTitan to ReputeMap today?

Short answer: there is no native ServiceTitan integration in ReputeMap, and a native Zapier app is on the roadmap, not shipped. But the connection works today, because ServiceTitan has an official Zapier app and ReputeMap has a public REST API that Zapier’s built-in Webhooks action can call.

The recipe:

1. Trigger: ServiceTitan’s “Updated Job” trigger in Zapier, filtered to jobs whose status is Completed. (There’s no dedicated “job completed” trigger, but Updated Job filters by job status.)
2. Action: “Webhooks by Zapier” (a paid Zapier plan, Professional or higher) → POST to ReputeMap’s /api/v1/review-requests endpoint with your org’s X-API-Key header and the customer’s name and email from the job record.
3. ReputeMap takes over: a branded review-request email goes out, and a tracked short link shows you who clicked through to your Google review form. Google doesn’t reveal which customer left which review, so it counts clicks, not reviews. An API request is a single ask, with no reminder.

Two caveats we verified so you don’t discover them mid-setup. First, ServiceTitan’s Zapier integration requires API access, which ServiceTitan limits to The Works plan (or legacy pre-package plans), plus an admin registration for a Client ID. Second, ServiceTitan states Zapier functionality is not officially supported and is provided as-is. If either blocks you (say the client is on Essentials), the fallback is boring and reliable: export completed jobs to CSV weekly and load them into a ReputeMap email campaign (Growth and above), which handles the reminder and opt-outs automatically. The full walkthrough lives in our guide to triggering Google review requests from Zapier, and if some of your clients run Jobber instead, the Jobber recipe is nearly identical.

Why do agencies wrap ReputeMap around their ServiceTitan clients?

Because ServiceTitan is the client’s system, not yours. An agency running local SEO for five ServiceTitan contractors needs its own layer: a multi-location dashboard (Growth and above) showing every client’s rating, review velocity, and reply-SLA on one screen; negative-review alerts that hit your inbox within minutes (by email, Telegram or WhatsApp on every plan), so you’re moving before the client even sees the one-star; and white-label PDF reports that carry your brand into the monthly meeting, not ours.

Three ReputeMap features map unusually well onto trades clients:

• Per-technician QR links and the staff leaderboard (Growth). ServiceTitan matches reviews to techs for analytics; ReputeMap gives each tech a personal QR code, and the leaderboard counts how many customers each tech sends to your Google review form, without asking anyone to name a tech in a review. It counts those visits, not reviews: Google doesn’t say which review came from which customer. Use the leaderboard to coach, not as a quota: Google’s review policy bars asking staff to collect a set number of reviews.
• Detractor rescue (Growth). NPS, stars, or thumbs surveys feed a rescue queue for unhappy customers. It’s FTC-clean asking (everyone gets the same public review link, no gating ever), but you hear from the furious customer first and can get the owner on the phone the same day.
• Prospect audit PDFs (Pro). Generate a branded review-health audit of any prospect’s Google profile before the pitch. For agencies selling into the trades, it’s the door-opener.

The profile you build compounds beyond the Maps pack, too: 45% of consumers now use ChatGPT or generative-AI tools for local recommendations, up from 6% a year earlier (BrightLocal LCRS 2026), which makes a deep, well-answered review profile an asset wherever customers ask for “a good HVAC company near me.” There’s more on the Maps side of that equation in Google Maps marketing for contractors.

When is Marketing Pro the better buy?

Be straight with yourself, or with your client. If the shop is already on The Works, wants SMS review requests, needs listings sync across 60+ directories, and plans to use ServiceTitan’s Email, Direct Mail, and Ads modules anyway, Marketing Pro is the coherent choice: one vendor, one login, reviews matched to jobs natively.

ReputeMap wins in three situations: the shop is on Starter or Essentials and the Marketing Pro quote doesn’t pencil; the shop only needs the Google review loop done properly; or you’re an agency that needs white-label reporting, per-org API keys, and 5–200 locations under one roof for a flat $29–$189 a month, with annual billing taking 25% off Growth, Pro, Portfolio and Network. Those are different jobs. Pick the tool shaped like yours.

If yours is one of those three, see the plans and start a 14-day free trial: card required, cancel anytime, and the first Google profile connects in about 3 minutes.