20 Review Request Templates That Actually Get Google Reviews

Most happy customers never leave a review for one reason: nobody asked, or the ask arrived as a wall of corporate text with no link. These review request templates fix both. Every template follows the same three rules: thank first, make one clear ask, include the direct link. None of them gate or filter (that’s banned, and for good reason).

Before you start, grab your direct review link with our free review link generator. It’s the [REVIEW LINK] in every template below. Replace [NAME], [BUSINESS] and [YOUR NAME] as you go.

In a hurry? Jump straight to the right template:

Your situation	Start with template #
First ask, any business	1 (email) or 6 (SMS)
Small business, owner’s voice	2
No response after 3–5 days	3 (email) or 9 (SMS)
Just fixed a customer’s problem	4
Zero-effort, on every invoice	5
In-person, at the counter	20 (QR card)
Regulated industry (medical, legal)	13 or 16
Asking on behalf of a client (agencies)	The agency email

Email templates

Email is the deepest channel of the three. If it’s your main one, Email review request templates further down adds four full emails (the agency-on-behalf-of-a-client version among them), subject lines and the timing-by-industry table.

1. The standard ask (works for any business)

Subject: How was everything, [NAME]?

Hi [NAME], thanks for choosing [BUSINESS] today. We hope everything was exactly right. If you have 60 seconds, would you share your experience in a Google review? It really helps a small business like ours get found: [REVIEW LINK]. Thanks so much, [YOUR NAME]

2. The personal owner ask (highest conversion for small businesses)

Subject: A small favor?

Hi [NAME], this is [YOUR NAME], owner of [BUSINESS]. Reviews are how neighbors find us, so it would mean a lot if you’d share a couple of honest sentences about your visit: [REVIEW LINK]. Either way, thank you for your business. It matters more than you know.

3. The gentle reminder (send once, 3–5 days later)

Subject: Still have 60 seconds?

Hi [NAME], just a gentle nudge. If you meant to leave us a review and life got in the way, here’s the link again: [REVIEW LINK]. And if not, no worries at all; we appreciate you either way.

[YOUR NAME] at [BUSINESS]

4. After a problem was fixed

Subject: Thanks for your patience, [NAME]

Hi [NAME], thank you for giving us the chance to make things right. Whatever you think of how we handled it, a Google review would be very valuable to us: [REVIEW LINK]. Honest feedback is how we improve.

[YOUR NAME]

5. The invoice footer (passive, zero-effort)

P.S. How did we do? A Google review helps us more than any ad: [REVIEW LINK]

SMS templates

Keep texts under 160 characters, send from a number the customer recognizes, and always include the link.

6. Thanks for visiting [BUSINESS] today! If you have a minute, we'd love a Google review: [REVIEW LINK] — [YOUR NAME]

7. Hi [NAME], it's [YOUR NAME] from [BUSINESS]. Glad we could help today! Mind sharing a quick review? [REVIEW LINK]

8. [NAME], your feedback keeps our small business going 🙏 60 seconds to leave a review? [REVIEW LINK]

9. Reminder: Hi [NAME], quick nudge from [BUSINESS]. If you meant to leave that review, here's the link: [REVIEW LINK]. Thanks either way!

WhatsApp templates

WhatsApp reads as personal, so write like a person, not a campaign.

10. Hi [NAME]! [YOUR NAME] from [BUSINESS] here. Thank you for coming in today 🙌 If you have a minute, a Google review would make our week: [REVIEW LINK]

11. Hey [NAME], hope you're loving the results! When you have a sec, would you share your experience on Google? Here's the direct link: [REVIEW LINK] Thanks so much!

Industry-specific templates

12. Restaurant / café

Hi [NAME], thanks for dining with us tonight! Would you tell other guests how it went in a quick Google review? It’s how new guests find our table: [REVIEW LINK]. Hope to see you again soon.

[BUSINESS]

13. Dentist / medical practice (keep it generic and never reference the treatment)

Hi [NAME], thank you for visiting [BUSINESS] today. We’d be grateful for an honest Google review about your overall experience: [REVIEW LINK]. Thank you from the whole team.

14. Home services / contractor

Hi [NAME], the job’s wrapped up and we hope everything’s exactly as promised. Reviews are how local homeowners find trustworthy trades. Would you share how it went? [REVIEW LINK]. Thanks for trusting us with your home.

[YOUR NAME]

15. Salon / spa

Hi [NAME], thanks for coming in today ✨ An honest Google review would mean the world to us: [REVIEW LINK]. See you next time!

[YOUR NAME] at [BUSINESS]

16. Law firm / professional services

Dear [NAME], thank you for trusting [BUSINESS] with your matter. A brief, honest Google review about your experience working with us would be greatly appreciated: [REVIEW LINK]. Kind regards, [YOUR NAME]

17. Real estate

Hi [NAME], congratulations again! 🏡 It was a pleasure guiding you through it. If you have a moment, a Google review about working together helps future buyers and sellers find me: [REVIEW LINK]. Enjoy the new place!

18. Auto repair / dealership

Hi [NAME], thanks for bringing your car to [BUSINESS]. We’d appreciate a quick, honest Google review of your visit: [REVIEW LINK]. Safe driving!

[YOUR NAME]

19. E-commerce / delivery (in the package or follow-up email)

Hi [NAME], your order made it! An honest Google review, good or bad, helps other shoppers buy with confidence: [REVIEW LINK]. If something isn’t right, you can also reply to this message and we’ll fix it fast.

20. The QR companion (print, don’t send)

Tell us how we did: scan to leave a Google review. It takes about a minute.

Print exactly that on a counter card or table tent with our free QR code generator. The in-person scan catches customers the email never reaches.

Email review request templates

The four below are full emails, each with its subject line: after a purchase, after a finished job or appointment, an agency asking on a client’s behalf, and B2B project work. They keep the structure of templates 1–4: a thank-you, one ask, the direct link and a real person’s name.

After a purchase

Subject: How do you like your [product], [NAME]?

Hi [NAME],

Thanks for your purchase from [BUSINESS]. We hope it’s exactly what you wanted. If you have 60 seconds, a Google review would mean a lot; it’s how other shoppers decide to trust a small business:

[REVIEW LINK]

If anything’s not right, reply to this email and we’ll fix it fast.

[YOUR NAME] at [BUSINESS]

The last line gives an unhappy customer a private way to reach you in the same email that carries the review link. Everyone gets both, so nobody is steered away from reviewing.

After a finished job or appointment

Subject: How did the [service] go, [NAME]?

Hi [NAME],

Thanks for choosing us for your [service] today. Would you share how it went in a Google review? It takes about a minute, and it’s how local customers find us:

[REVIEW LINK]

[YOUR NAME], [BUSINESS]

Send it the day the work is done, while the result is in front of them.

The agency version (sent for a client)

Subject: How was your experience with [CLIENT BUSINESS]?

Hi [NAME],

Thank you for choosing [CLIENT BUSINESS] for your recent [service]. The team would love to hear how it went. An honest Google review helps neighbors find them:

[CLIENT REVIEW LINK]

It takes about a minute, and every review gets read.

[CLIENT CONTACT NAME], [CLIENT BUSINESS]

The email comes from the client’s business name, describes the client’s real service, links to the client’s own review form and goes only to the client’s customers. ReputeMap for agencies sends it under each client’s name and counts clicks on each request’s link, client by client.

B2B and project work

Subject: Thank you from [BUSINESS], and one small request

Dear [NAME],

It’s been a pleasure working with you on [project]. If you have a moment, a short, honest Google review of working with us would help us a great deal. Prospective clients read them closely when choosing a [firm/provider]:

[REVIEW LINK]

Thanks again for the work together.

Kind regards, [YOUR NAME], [BUSINESS]

Send it within a week of delivery, tied to the finished project.

Subject lines that get opened

Short, personal and plainly from a person:

• “How was everything, [NAME]?”
• “A small favor?”
• “Thanks for choosing [BUSINESS]: one quick question”
• “[YOUR NAME] here, with a quick request”
• “Still have 60 seconds, [NAME]?” (the reminder)

Skip capital letters, rows of star emojis and anything that reads like a campaign blast: spam filters and readers both discount them. Send from a real person at the business, the owner or the manager, rather than “The Team”.

When to send each email

Business type	Send the first email	Why
Restaurants, cafés, salons	Same day, within hours	The visit is still fresh
Home services, contractors	The day the job is finished	Satisfaction peaks at the finished result
Retail and e-commerce	Same day in store; on delivery for online orders	The product is in hand
Medical, dental, legal	1–2 days after the visit	Same day can feel abrupt in sensitive contexts
B2B and projects	Within a week of delivery	The ask follows the delivered outcome

One reminder, then stop

Send one reminder, 3–5 days after the first email, to the customers who haven’t acted on the first one (template 3 is written for it), and stop there. A second reminder mostly costs goodwill and draws spam complaints, which hurt the delivery of every other email you send. If the reminder says you won’t ask again, mean it.

Make every email name your business and the sender, with a one-click opt-out. Send the same email to every customer, offer nothing for the review and suggest no rating, topic or staff name; what Google’s review policy rules out has the full list.

The rules that make templates work

• Timing beats wording. Same-day asks convert several times better than week-later asks. Ask at the moment of happiness.
• One ask, one reminder. More than one reminder annoys people and violates most spam rules. Include an opt-out in email campaigns.
• Ask everyone. Selecting only happy customers is review gating, which breaks Google’s rules and can break FTC law. Everyone gets the same ask; the unhappy ones you’ll want to hear from anyway (see how to respond to negative reviews).
• The link does the heavy lifting. Never make a customer search for your business. Direct review link or QR code, always.

The full asking strategy (channels, cadence, what to fix first) is in how to get more Google reviews.

Or stop copy-pasting entirely

Templates get you started; the businesses that win run the asks on autopilot. A note on fit: if you send a handful of requests a month, copy-pasting from this page is all you need. If SMS is your main channel, ReputeMap only automates the email side (templates 6–11 stay manual, from your own number). The tool earns its fee at volume: ReputeMap sends review request emails from your business name (or your client’s) with your wording, tracks every click, handles opt-outs, sends the one polite reminder automatically in Growth campaigns, and gives every location a tracked QR code. When the reviews land, it drafts your replies with AI. Plans start at $19/month and setup takes about 3 minutes: start a 14-day free trial (card required).