20 Review Request Templates That Actually Get Google Reviews

Most happy customers never leave a review for one reason: nobody asked, or the ask arrived as a wall of corporate text with no link. These review request templates fix both. Every template follows the same three rules — thank first, one clear ask, direct link — and none of them gate or filter (that’s banned, and for good reason).

Before you start, grab your direct review link with our free review link generator — it’s the [REVIEW LINK] in every template below. Replace [NAME], [BUSINESS] and [YOUR NAME] as you go.

In a hurry? Jump straight to the right template:

Your situation	Start with template #
First ask, any business	1 (email) or 6 (SMS)
Small business, owner’s voice	2
No response after 3–5 days	3 (email) or 9 (SMS)
Just fixed a customer’s problem	4
Zero-effort, on every invoice	5
In-person, at the counter	20 (QR card)
Regulated industry (medical, legal)	13 or 16

Email templates

1. The standard ask (works for any business)

Subject: How was everything, [NAME]?

Hi [NAME], thanks for choosing [BUSINESS] today — we hope everything was exactly right. If you have 60 seconds, would you share your experience in a Google review? It genuinely helps a small business like ours get found: [REVIEW LINK]. Thanks so much — [YOUR NAME]

2. The personal owner ask (highest conversion for small businesses)

Subject: A small favor?

Hi [NAME], this is [YOUR NAME], owner of [BUSINESS]. Reviews are how neighbors find us, so it would mean a lot if you’d share a couple of honest sentences about your visit: [REVIEW LINK]. Either way, thank you for your business — it matters more than you know.

3. The gentle reminder (send once, 3–5 days later)

Subject: Still have 60 seconds?

Hi [NAME], just a gentle nudge — if you meant to leave us a review and life got in the way, here’s the link again: [REVIEW LINK]. And if not, no worries at all; we appreciate you either way. — [YOUR NAME] at [BUSINESS]

4. After a problem was fixed

Subject: Thanks for your patience, [NAME]

Hi [NAME], thank you for giving us the chance to make things right. If you feel we got there in the end, a review describing the full experience — bumps included — would be incredibly valuable: [REVIEW LINK]. Honest feedback is how we improve. — [YOUR NAME]

5. The invoice footer (passive, zero-effort)

P.S. Happy with our work? A Google review helps us more than any ad: [REVIEW LINK]

SMS templates

Keep texts under 160 characters, send from a number the customer recognizes, and always include the link.

6. Thanks for visiting [BUSINESS] today! If you have a minute, we'd love a Google review: [REVIEW LINK] — [YOUR NAME]

7. Hi [NAME], it's [YOUR NAME] from [BUSINESS]. Glad we could help today! Mind sharing a quick review? [REVIEW LINK]

8. [NAME], your feedback keeps our small business going 🙏 60 seconds to leave a review? [REVIEW LINK]

9. Reminder: Hi [NAME], quick nudge from [BUSINESS] — if you meant to leave that review, here's the link: [REVIEW LINK]. Thanks either way!

WhatsApp templates

WhatsApp reads as personal — write like a person, not a campaign.

10. Hi [NAME]! [YOUR NAME] from [BUSINESS] here. Thank you for coming in today 🙌 If you enjoyed it, a Google review would make our week: [REVIEW LINK]

11. Hey [NAME], hope you're loving the results! When you have a sec, would you share your experience on Google? Here's the direct link: [REVIEW LINK] Thanks so much!

Industry-specific templates

12. Restaurant / café

Hi [NAME], thanks for dining with us tonight! If the meal hit the spot, we’d love a quick Google review — it’s how new guests find our table: [REVIEW LINK]. Hope to see you again soon — [BUSINESS]

13. Dentist / medical practice (keep it generic — never reference the treatment)

Hi [NAME], thank you for visiting [BUSINESS] today. If you were happy with your care, we’d be grateful for a Google review about your overall experience: [REVIEW LINK]. Thank you from the whole team.

14. Home services / contractor

Hi [NAME], the job’s wrapped up and we hope everything’s exactly as promised. Reviews are how local homeowners find trustworthy trades — would you share how it went? [REVIEW LINK]. Thanks for trusting us with your home — [YOUR NAME]

15. Salon / spa

Hi [NAME], hope you’re still loving today’s result ✨ If you are, a quick Google review would mean the world to us: [REVIEW LINK]. See you next time! — [YOUR NAME] at [BUSINESS]

16. Law firm / professional services

Dear [NAME], thank you for trusting [BUSINESS] with your matter. If you were satisfied with our service, a brief Google review about your experience working with us would be greatly appreciated: [REVIEW LINK]. Kind regards, [YOUR NAME]

17. Real estate

Hi [NAME], congratulations again! 🏡 It was a pleasure guiding you through it. If you have a moment, a Google review about working together helps future buyers and sellers find me: [REVIEW LINK]. Enjoy the new place!

18. Auto repair / dealership

Hi [NAME], thanks for bringing your car to [BUSINESS]. If everything’s running the way it should, we’d appreciate a quick Google review: [REVIEW LINK]. Safe driving! — [YOUR NAME]

19. E-commerce / delivery (in the package or follow-up email)

Hi [NAME], your order made it! If you’re happy with everything, a Google review helps other shoppers buy with confidence: [REVIEW LINK]. Something not right? Reply to this message and we’ll fix it fast.

20. The QR companion (print, don’t send)

Love your visit? Scan to leave us a Google review — it takes 10 seconds.

Print exactly that on a counter card or table tent with our free QR code generator — the in-person scan catches customers the email never reaches.

The rules that make templates work

• Timing beats wording. Same-day asks convert several times better than week-later asks. Ask at the moment of happiness.
• One ask, one reminder. More than one reminder annoys people and violates most spam rules. Include an opt-out in email campaigns.
• Ask everyone. Selecting only happy customers is review gating — prohibited by the FTC and Google. Everyone gets the same ask; the unhappy ones you’ll want to hear from anyway (see how to respond to negative reviews).
• The link does the heavy lifting. Never make a customer search for your business. Direct review link or QR code, always.

The full asking strategy — channels, cadence, what to fix first — is in how to get more Google reviews and how to ask customers for reviews.

Or stop copy-pasting entirely

Templates get you started; the businesses that win run the asks on autopilot. Fair warning on fit: if you send a handful of requests a month, copy-pasting from this page is honestly all you need — and if SMS is your main channel, note that ReputeMap only automates the email side (templates 6–11 stay manual, from your own number). Where the tool earns its fee is volume: ReputeMap sends review request emails from your business name with your wording, tracks every click, sends the one polite reminder automatically, handles opt-outs, and gives every location a tracked QR code — then drafts your replies with AI when the reviews land. From $29/month, setup takes about 15 minutes — start a 14-day free trial.