Google Review QR Code Generator

How to make a Google review QR code

1. Find your business. Type its name in step 1 above and pick it from the list (add your street or city if you see the wrong one). You can also paste your Place ID, your g.page/r/… link or a Google Maps link.
2. Make it yours. Choose a shape and a dark color, and write the line customers see above the code.
3. Download or print. Pick a print size and download the QR code as a PNG or an SVG that prints at exactly that width, or print a poster, table tent, sticker sheet or review cards.
4. Test it. Scan it with your phone camera before you print a batch. Do it signed in to a Google account that doesn't manage the business: Google hides the review form from the owner.

Only need the link itself, for a text message or an email? The free Google review link generator gives you the link, ready-made messages and a plain QR code.

Get the free QR code from Google Business Profile

Google has its own review QR code for profile owners. On a computer, sign in to the account that manages the business, search your business name on Google, click Read reviews, then Get more reviews. Right-click the QR code and choose Save image as. Google only offers it in a computer browser, not on a phone (Google's help page).

Google's code is a plain image with no text and no print layout. Use this generator when you want a headline above the code, your colors or logo, an exact print size or an SVG, a ready-to-print template, or when you can't sign in to the profile (a client's business, another location).

Where to put your Google review QR code

Put the code where the customer has a free hand and a minute to spare, as close to the end of the visit as you can. Five spots cover most businesses:

• Counter or checkout. A table tent or counter card next to the card reader, facing the customer. Print the code at least 5 cm (2 in) wide.
• Receipts. A code at the foot of the printed receipt, with one line above it such as "Scan to review us on Google". Keep it at least 2.5 cm (1 in) wide.
• Invoices and job sheets. For trades, clinics and B2B work, the invoice is often the last thing the customer reads. Put the code beside the total or the sign-off. On a PDF invoice, add the plain review link under it as well: a customer reading on their phone can't scan a code shown on that same phone.
• Packaging. An insert card in the box or a sticker on the takeaway bag, for orders that leave the shop.
• Service vehicles. On the rear doors or side panel of the van, for customers who see the technician off after a job. A code meant to be scanned from 3 m (10 ft) away needs to be about 30 cm (12 in) wide.

Handing something over at checkout or key handback? Wallet-size review cards from the template above are the free, reprintable alternative to paid NFC tap cards: see Google review cards: NFC vs QR. Printed codes pair best with review request emails: the code catches people on-site, the email reaches them after they leave. For the honest-asking playbook, see how to get more Google reviews.

Making codes for several businesses, yours or clients'? The free ReputeMap Chrome extension builds the review QR code (PNG or SVG) and printable review cards straight from each business's Google Maps page.

Print size and quiet zone

A phone camera reads a QR code reliably from about ten times its width: a 3 cm code from 30 cm away, a 10 cm code on a poster from about a metre. Don't print one smaller than 2 cm (0.8 in) on any surface.

Leave a blank margin around the code, called the quiet zone, at least four modules (the code's small squares) wide on every side. The PNG and the print templates on this page include it already. If you place the code in your own design, keep that border clear of text, frames and photos, and keep the code dark on a light background. Before you print a batch, print one copy at its final size and scan it from where the customer will stand.

What Google's policy rules out

Google lets businesses ask for reviews of genuine experiences. Its policy for Maps reviews rules out three things a printed code can drift into:

• Gating. Every customer gets the same code and the same ask. Don't hand the card only to customers who seem happy, and don't point the code at a "rate us first" page that sends only high scores on to Google.
• Incentives. No discount, free item, prize draw or loyalty points in exchange for a review, whatever its rating. "10% off when you review us" next to the code breaks the rule.
• Pressure on the premises. Google says merchants should not require or pressure customers to write a review while they're on the premises. The code invites people to review on their own phone, now or later; staff shouldn't stand by until it's posted.

A code from this page points straight at your Google review form and keeps working without an account. If you run several locations and want to know which codes get scanned, ReputeMap gives each location its own tracked link and QR code and counts the scans on each link. It can't tell you which customer left which review, because Google doesn't share that; compare each location's scans with the new reviews in its inbox. Tracked codes run through ReputeMap's link, so they need an active plan.

Google review QR code not scanning?

• Too small for the distance. Reprint it bigger: about 10 cm wide for every metre (4 in for every 3 ft) between the code and the customer.
• Too light or low contrast. Use black or a dark color on white. Light blue, yellow or a code on a photo often fails.
• The white border is gone. A frame, a crop or text right up against the code stops many cameras. Keep the margin from the download.
• Glare. Glossy lamination and shop windows reflect light. Matte paper or a different angle fixes it.
• It scans but the form doesn't open. That's the link, not the code. Check it with the steps in Google review link not working.

Frequently asked questions