Free tool · agency economics
Agency Margin Calculator
Estimate what your agency can earn from Google review management retainers after ReputeMap software cost. Built for small agencies and local SEO consultants.
Estimate your monthly margin
Enter the number of client locations you manage and what you charge per location or client each month.
ReputeMap plan
Default scenario
$1,451/mo gross margin
Charge $149/mo for 10 client locations: $1,490/mo revenue minus $39/mo ReputeMap Growth cost = 97.4% software gross margin.
How the agency margin math works
Agency review-management margin is simple: monthly revenue minus platform cost. If you manage 10 client locations and charge $149/mo each, revenue is $1,490/mo. ReputeMap Growth covers up to 15 locations for $39/mo, leaving $1,451/mo in software gross margin before labor, taxes, and payment fees.
That is why predictable location-based pricing matters. A tool priced per client, per seat, or by custom quote can make a small-agency retainer hard to package. ReputeMap is designed for the focused service: monitor Google reviews, draft replies with AI, request reviews by email/QR, catch negative reviews fast, and send client reports.
For the buyer-side comparison, see the Google review software comparison. For the full agency workflow, see review management software for agencies and white-label review management software.
Use the result
Turn the math into a service package
Pick the client offer
Package review monitoring, AI-assisted replies, monthly reports, and honest review requests as one monthly retainer.
Protect the margin
Keep software cost predictable by matching your location count to Starter, Growth, or Pro before you quote the client.
Prove the work
Use reply coverage, new reviews, rating trend, and white-label PDF reports to show clients why the retainer should continue.
Make review management profitable
Start your 14-day free trial, connect a client, and see the review workflow your agency can resell.
Start free trial →Frequently asked questions
How should agencies price Google review management?
Many agencies package review management as a monthly retainer per client or location. The right price depends on service level, but this calculator uses the simple math: client fee times managed locations minus ReputeMap software cost.
Which ReputeMap plan should an agency use?
Use Starter for up to 5 locations, Growth for up to 15, and Pro for up to 30 locations plus white-label reporting. The calculator warns you if the selected plan does not cover the number of locations entered.
Does this include labor cost?
No. This calculator estimates software gross margin only. Agencies should subtract account-manager time, copywriting, reporting calls, taxes, and payment fees to get net profit.
Can I use this for white-label review management?
Yes. Use the Pro plan if your offer depends on white-label reports and client-facing delivery. The page is designed for agencies packaging Google review management under their own brand.