White-Label Google Review Reports Your Clients Actually Read
Turn raw Google review data into a branded, one-click PDF that proves your value every month. Your logo, your colors and your name on the cover, not ours. Below: a full sample report, section by section, and the PDF.
By Yaro (Yaroslav Mykhailov), founder of ReputeMap · Updated
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A white-label Google review report is a client-facing PDF that carries your agency’s logo, colors, and name, with no vendor branding anywhere, and summarizes what changed in the client’s reviews for the period: rating and its change, new reviews, reply rate, unresolved negatives, response time, the topics customers keep mentioning and what to do next. ReputeMap generates one in a click from live Google Business Profile data, or, on Pro and above, emails it on a schedule. A full sample is further down this page, with the PDF; first, why the report matters at renewal time.
Why the monthly report decides renewals
Most of an agency’s review work never shows up on its own. Replies get posted, new reviews come in, a bad week gets handled, and at the end of the month the client sees roughly the same star rating in Google and asks what the retainer is for. The report is where that work becomes visible.
A useful report answers four questions for the period: did the rating move, how many new reviews came in and from which location, how many reviews were answered and how fast, and which complaints are still open. It ends with two or three next steps tied to what customers actually wrote. A screenshot of the Google dashboard or a spreadsheet answers none of these, and building the real thing by hand for every client each month takes hours, so many agencies skip it.
ReputeMap builds it from each client’s Google Business Profile data. On Pro and above the PDF carries your agency’s name, logo and primary color, with no ReputeMap branding on the page.
What white-label changes for the client
If a deliverable shows another vendor’s logo, two questions follow: why not buy that tool directly, and what exactly is the agency adding. A report under your own name avoids both. The header and footer are yours, and the client reads it as your service, which is what supports a retainer above the cost of the software. White-label starts at Pro ($49/mo, 30 locations).
The same applies past the PDF. Each client can also get a branded client portal: a read-only page, opened from a magic link, with their locations, reviews and trends in your colors (Pro and above).
A sample white-label report, section by section
Here is what a client receives: September 2026 for Lumière Beauty Salon, a fictional salon with two locations, from Brightside Agency, a fictional agency on Pro. It is the report template the app renders, filled with sample numbers, and the PDF below the sample is that template’s output.
Sample report · Brightside Agency, Lumière Beauty Salon, its competitors and every review below are fictional.
Brightside Agency
Monthly review report
Lumière Beauty Salon
September 2026 · generated October 01, 2026
- Avg rating (vs prev. period)
- 4.48 +0.04
- New reviews
- 23
- Replied
- 87%
- Unresolved negatives
- 3
Locations
| Location | New reviews | Avg rating | Trend | Replied | Unresolved neg. |
|---|---|---|---|---|---|
| Lumière — Downtown | 14 | 4.64 | +0.37 | 93% | 1 |
| Lumière — Westlake | 9 | 4.22 | -0.49 | 78% | 2 |
Review velocity
| Location | This period | Previous | Change |
|---|---|---|---|
| Lumière — Downtown | 14 | 11 | +27% |
| Lumière — Westlake | 9 | 7 | +29% |
Response time (SLA target: 24h)
| Location | Avg first reply | Within target | Unreplied backlog |
|---|---|---|---|
| Lumière — Downtown | 6.4h | 92% | 1 |
| Lumière — Westlake | 29.5h | 57% | 2 |
Competitive position
Your rating: 4.62 across 187 reviews · competitor numbers are public data, checked manually.
| Competitor | Rating | Reviews | You vs them |
|---|---|---|---|
| Maison Belle Salon | 4.4 | 212 | +0.22 |
| The Polished Look | 4.7 | 96 | -0.08 |
Survey feedback
First-party feedback collected this period — asked of everyone (honest mode).
| Survey | Type | Result | Responses |
|---|---|---|---|
| After-visit check-in | NPS | NPS +43 | 37 |
What customers talk about
| Topic | Mentions | Avg rating | Negative |
|---|---|---|---|
| staff | 12 | 4.83 | 0 |
| hair color | 9 | 4.67 | 0 |
| wait time | 4 | 2.5 | 2 |
| booking | 3 | 3.67 | 1 |
| cleanliness | 3 | 5.0 | 0 |
| pricing | 2 | 3.5 | 1 |
Negatives needing a reply
2★ · Dana R. (Lumière — Downtown)
Waited 35 minutes past my booking time, then got charged for a conditioning treatment nobody offered me first. The cut itself was fine.
1★ · Marcus T. (Lumière — Westlake)
Booked 10am on a Saturday, sat in the lobby for 40 minutes and left without a haircut. Nobody at the desk said a word.
3★ · Priya S. (Lumière — Westlake)
Love how my color turned out, but the appointment ran almost an hour over and I missed my next meeting.
Recommended actions
- Fix appointment wait times — All three 1–3★ reviews this month mention waiting past the booked time. Leave a 15-minute buffer between color appointments and call clients when a stylist runs late.
- Reply to the three open reviews — Dana R. (Downtown, 2★), Marcus T. and Priya S. (Westlake, 1★ and 3★) have no reply yet. Apologize for the wait, skip the excuses and invite them back.
- Ask more Westlake clients for a review — Westlake added 9 reviews against Downtown's 14. Put the review QR card at the Westlake front desk and send the email request after every color appointment.
- Build on what clients praise — Staff and hair color are the most-mentioned topics, at 4.83★ and 4.67★. Name the color team in replies to 5★ reviews.
How to read it, section by section:
- The four headline numbers. The average rating of the period’s new reviews with its change against the month before, new reviews, the share of them with a published reply, and unresolved negatives (1–3★ reviews of the period with no reply yet).
- Locations. The same numbers per location, so a client with several sees which one moved. In the sample, Downtown rose 0.37 while Westlake fell 0.49.
- Review velocity. New reviews this period against the period before, per location: the first sign that review requests are working.
- Response time. Average hours to the first reply and the share answered within your SLA target, which you set for the workspace (24 hours in the sample), plus the backlog of reviews still unanswered. Growth and above.
- Competitive position. The client’s rating next to the competitors you added, with their public rating and review count. You type those in; ReputeMap doesn’t scrape anyone’s profile, and the report says so.
- Survey feedback. NPS, star or thumbs surveys you sent the client’s customers, asked of everyone. Growth and above.
- What customers talk about. Topics from the review text, with mentions, the average rating and how many 1–2★ reviews raise each. In the sample, “hair color” averages 4.67★ over 9 mentions while “wait time” sits at 2.5★ and carries both of the month’s 1–2★ reviews.
- Negatives needing a reply. The lowest-rated unanswered reviews, two per location and five at most, quoted in full.
- Recommended actions. Next steps drawn from the topics and the negative reviews: here, fix the waits, answer the three open reviews, ask more Westlake clients for reviews.
A section with no data is left out: a client with no competitors added or no surveys gets a shorter report. And the sample shows a mixed month on purpose. A report that admits Westlake had a bad month, and says what to do about it, is the one a client trusts.
What’s in the report, and what each part tells the client
Each section answers a question the client would otherwise ask you on a call.
| Report section | The question it answers | Why it matters to the client |
|---|---|---|
| Avg rating + change vs. last period | ”Is my reputation improving?” | A rising number is the headline that justifies the invoice |
| New reviews and review velocity | ”Are we getting more reviews?” | Proves your review request campaigns are working |
| % of reviews replied to + response time | ”Is anyone minding the store?” | Shows the reply work the client doesn’t see day to day |
| Unresolved negatives + the reviews waiting for a reply | ”Are problems being handled?” | Shows which complaints are still open and who owns them |
| Topics from review text | ”What do customers actually say?” | Turns review text into operational feedback: wait times, staff, pricing |
| Recommended actions | ”What happens next month?” | Turns the numbers into the plan the client pays you to run |
The topics and unresolved-negatives sections are the ones clients read most closely. ReputeMap’s AI tags each review with topics and sentiment, so the report says more than “rating went up.” It says which part of the business customers praise and which part costs stars. That is the part of the report a client is most likely to forward to a business partner.
Built for a portfolio, not a single business
Most reputation tools are built for one business managing its own reviews. Agencies have ten, twenty or fifty clients, each needing a report, often on different schedules.
You manage every client from one multi-location reputation dashboard (Growth and above), generate any client’s report in a click, and, on Pro, schedule weekly or monthly reports to auto-email each client on their own toggle, with a send log so you always know what went out. Twenty reports that took someone a full day each month go out on the first without anyone formatting a PDF.
For a client with several locations there’s a second document: the all-locations report, one PDF across everything that client owns: portfolio rating and its movement, new reviews, reply coverage, a six-month trend, the best location and the one that needs attention, what customers praise and complain about, and the reviews still waiting for a reply. It’s the page the owner forwards to their partner; the per-location PDFs are what each manager is held to.
Honest mode: every customer gets the same ask
Some review tools send only happy customers to the public Google link and route the rest to a private form, or leave negatives out of the report. Google’s policy prohibits selectively soliciting positive reviews, the FTC’s guidance says the same, and a client who compares the report with their Google profile will notice the gap.
ReputeMap is honest-mode only. Review-request campaigns ask every customer with no filtering. Reports show your true rating, your real unresolved negatives, and your actual reply rate. That matters for sales as much as compliance: the numbers in the report match what the client sees on Google, and the review requests you run for them stay within Google’s rules.
How ReputeMap compares
| ReputeMap | Generic reputation suites | DIY (spreadsheets + Google) | |
|---|---|---|---|
| Built for agencies (multi-client) | Yes, portfolio-first | Sometimes, as an add-on | No |
| Fully white-label PDF (no vendor logo) | Yes (Pro and above) | Often only partial / paid add-on | N/A |
| One-click report generation | Yes | Varies | No: hours of manual work |
| Scheduled auto-email per client | Yes (Pro and above) | Sometimes | No |
| AI topics + sentiment in report | Yes | Premium tiers only | No |
| Prospect audit generator (outbound) | Yes (Pro and above) | Rare | No |
| Honest-mode, no review gating | Yes, by design | Often gates reviews | N/A |
| Google-focused, no scope bloat | Yes | Broad but shallow | N/A |
| Price with white-label | $49/mo (Pro, 30 locations) | Often $300+ to start | ”Free” but costs labor |
Pricing that fits an agency’s math
ReputeMap is priced per agency, not per headache. Locations are counted across all your clients. Solo is $19/mo for one location (4 PDF reports a month), Starter $29/mo for 5 locations (10 reports a month), Growth $39/mo for 15 locations (unlimited reports, 10 seats), and Pro $49/mo for 30 locations with full white-label PDFs, scheduled report emails and the prospect audit generator. Portfolio ($149/mo, 75 locations) and Network ($189/mo, 200) include everything in Pro. One retained client typically covers the entire software bill; run your own numbers in the agency margin calculator.
Two fit caveats worth knowing before you sign up. The reports are Google-only by design. If your retainers promise Yelp, Facebook, and industry-site coverage in a single monthly PDF, ReputeMap won’t produce that document. And if you’re reporting for one or two clients on a quarterly cadence, a hand-built spreadsheet still works; the automation starts paying for itself around client three, when report day stops fitting in an afternoon.
Reports also win you the next client
The same data can help win new clients. ReputeMap’s Google review audit generator, on Pro and above, takes a prospect’s locations and produces a branded audit PDF: unanswered review count, recency vs. the last 90 days, rating vs. a 4.5 benchmark, and “unmanaged” flags. Attached to a first email, it shows the prospect their own numbers instead of a generic pitch.
Then promise the report in writing. Our free reputation management proposal template has a reporting section and KPI targets that match what this report prints, and it downloads as a Word file. Attach a sample report to it, so the prospect sees the deliverable before they sign.
See your own branded report in minutes
Connect a Google Business Profile, drop in your logo and color (Pro and above), and generate a real white-label report against live review data. It takes a few minutes.
Start a 14-day free trial (card required, setup takes about 3 minutes) and send your first branded report this week.
Frequently asked questions
Are the Google review reports fully white-labeled?
Yes, on Pro ($49/mo) and the plans above it: the monthly PDF uses your agency's brand name, logo and primary color on every page, with no ReputeMap logo or 'powered by' line. On Solo, Starter and Growth the PDF carries your workspace name with default colors and no logo.
What's actually inside the report?
Each report covers one client, all of its locations, for one period (usually a calendar month). It opens with four numbers: the average rating of the period's new reviews and its change against the period before, new reviews, the share replied to, and unresolved 1–3★ reviews. Then a row per location, review velocity, response time against your SLA target (Growth and above), your rating next to competitors you added, survey results (Growth and above), the topics customers mention, the negative reviews still waiting for a reply and recommended actions. Sections with no data are left out.
Is there a sample white-label review report I can look at?
Yes. This page shows a complete sample: a fictional agency, Brightside Agency, reporting September 2026 to a fictional two-location salon, Lumière Beauty Salon, with every section a Pro report carries. You can download it as a two-page PDF rendered from the same template as real reports, with a label that marks it as a sample.
How long does it take to generate a report?
One click. ReputeMap syncs each client's Google Business Profile reviews automatically, so the data is already current. You pick the client and period, hit generate, and a branded PDF is ready in seconds. On Pro and above you can also schedule weekly or monthly reports to auto-email to each client, with a per-client toggle and a send log.
Does ReputeMap hide or filter out bad reviews to make the report look better?
No. ReputeMap is built honest-mode only. Reports show your real rating, your unresolved negatives, and your true reply rate, because that is what proves your agency is managing reputation rather than hiding from it. Review-request campaigns ask every customer with no gating or filtering, which keeps you compliant with Google's policies and the FTC. A report the client trusts is a report that renews the contract.
Can I use the reports to win new clients, not just keep them?
Yes, on Pro and above. The same engine powers a prospect audit generator: enter a prospect's locations and ReputeMap produces a branded audit PDF flagging unanswered reviews, recency vs. the last 90 days, rating vs. a 4.5 benchmark, and 'unmanaged' signals. It's the highest-converting outbound asset most agencies have: a tangible, branded reason for the prospect to book a call.
About the author
Founder, ReputeMap
I build and run ReputeMap. Before it, I spent 12+ years as a senior and lead software engineer on big-data systems and backend services.
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