BrightLocal Pricing in 2026: What the Review Tools Cost at 1, 5, 15 and 100 Locations

BrightLocal’s price for review tools, in short

BrightLocal’s review management tools are only in its Grow plan, which costs $65 a month for one location on monthly billing, or $584 a year (about $49 a month) on annual billing (brightlocal.com/pricing, checked September 29, 2026). The price rises by location band: $87 a month for 2–5 locations, $131 for 6–10, $197 for 11–20 and $296 for 21–30, up to $989 a month for 91–100 locations; above 100 the price is on request. The cheaper Track ($41 a month) and Manage ($54) plans don’t include review monitoring, review requests or the review widget. Every plan comes with a 14-day free trial and no credit card.

For a business or agency that needs its Google reviews answered and requested, not a local SEO suite, ReputeMap is the better buy than BrightLocal. Its review tools start at $19 a month for one location, because they are in every plan rather than only the top one. Thirty locations cost $129 a month on ReputeMap’s Pro plan, white-label PDF reports included, against $296 on Grow. And a 1–3★ alert email carries a reply draft a manager can publish without logging in.

Full disclosure: this page is written by ReputeMap, a Google-only review tool with flat pricing, and the recommendation above is ours. The plan facts come from BrightLocal’s own pricing page: the plan cards, the location slider and the plan comparison table. The per-month conversions of annual prices are our arithmetic.

BrightLocal plans, as published

Plan	1 location, monthly	1 location, annual
Track	$41/mo	$369/yr (~$31/mo)
Manage	$54/mo	$485/yr (~$40/mo)
Grow	$65/mo	$584/yr (~$49/mo)

What each plan adds:

• Track: Local AI Visibility Tracker, rank tracking for up to 100 keywords and four competitors per location, Local Search Grid, Citation Tracker, Google Business Profile audit, local search audit, white-labelling.
• Manage: everything in Track, plus AI Insights, Active Sync (business details kept in sync on key sites), Google Business Profile post scheduler.
• Grow: everything in Manage, plus review monitoring and replies across multiple sites, review requests by email, SMS and in-store campaigns, an on-brand review widget, the AI Insights API and the MCP server.

Sold separately: Citation Builder is pay-as-you-go from $3.20 per site, or as low as $2 with bulk credits, and needs no plan. The Managed SEO Service is $1,299 a month. API Solutions are custom-priced.

Billing: monthly, or annual at 25% off. You can switch plans or billing period at any time, but a downgrade takes effect immediately and the unused time isn’t refunded, so BrightLocal’s own FAQ suggests downgrading close to your renewal date.

Where it works: the platform covers the USA, UK, Canada and Australia.

What BrightLocal costs at your location count

BrightLocal prices by band, so 3 locations cost the same as 5, and 11 the same as 20. Every figure below is from the pricing page’s location slider:

Locations	Track, monthly	Manage, monthly	Grow, monthly	Grow, annual
1	$41	$54	$65	$584/yr (~$49/mo)
2–5	$62	$76	$87	$782/yr (~$65/mo)
6–10	$83	$109	$131	$1,178/yr (~$98/mo)
11–20	$104	$153	$197	$1,772/yr (~$148/mo)
21–30	$156	$230	$296	$2,663/yr (~$222/mo)
31–40	$209	$307	$395	$3,554/yr (~$296/mo)
41–50	$261	$384	$494	$4,445/yr (~$370/mo)
71–80	$419	$615	$791	$7,118/yr (~$593/mo)
91–100	$524	$769	$989	$8,900/yr (~$742/mo)
100+	On request	On request	On request	On request

The bands in between follow the same steps (Grow is $593 a month for 51–60, $692 for 61–70 and $890 for 81–90 on monthly billing). Per location, Grow works out to roughly $17 a month at 5 locations and about $10 at 20 or 100.

Five checks before you buy BrightLocal Grow

1. Which review sites Grow monitors for your industry, and which ones your customers actually use.
2. SMS limits. The pricing page lists SMS campaigns on Grow but no SMS allowance, so ask.
3. The band edges. Going from 20 to 21 locations moves Grow from $197 to $296 a month.
4. Downgrades. They apply immediately, with no refund for the rest of the period.
5. Cancelling. BrightLocal keeps your account and reports, but you can’t open them and they stop updating until you reactivate.

Why ReputeMap beats BrightLocal Grow for Google reviews

ReputeMap does one job, the Google review workflow, and prices it with the locations included. At the location counts where buyers usually compare:

Locations	ReputeMap, monthly	BrightLocal Grow, monthly	BrightLocal Grow, annual
1	$19 (Solo)	$65	~$49/mo
5	$29 (Starter)	$87	~$65/mo
15	$79 (Growth)	$197	~$148/mo
30	$129 (Pro)	$296	~$222/mo
75	$149 (Portfolio)	$791	~$593/mo
100	$189 (Network, up to 200)	$989	~$742/mo

ReputeMap’s monthly rates are lower on annual billing too. Where the difference comes from:

• Review tools on every plan, not only the top one. Solo at $19 has the review inbox, AI reply drafts, email and QR review requests and low-star alerts; on BrightLocal, reviews start at Grow’s $65.
• No band edges to watch. Growth covers 15 locations and Pro 30, so adding the 21st location doesn’t move you from $197 to $296 a month.
• Reply from the alert, not the dashboard. 1–3★ alerts go out by email, Telegram or WhatsApp on every plan. The email carries the reply draft and “Review & publish reply →”, a personal, single-use, 7-day link that publishes without logging in; in a Telegram private chat, ”✅ Publish draft” posts it in one tap.
• Replies in the reviewer’s language, and opt-in Auto-reply for new 4–5★ reviews on paid plans, off until you switch it on.
• API and MCP server from $19. BrightLocal lists its AI Insights API and MCP server on Grow; ReputeMap includes both on every plan, Solo included.

One honest difference the other way: BrightLocal’s trial needs no card, and ReputeMap’s needs one. If the Google review loop is the job, compare ReputeMap’s plans at your location count. Our side-by-side of the two review workflows goes feature by feature, and replying to Google reviews from your email or phone shows the alert flow.

Where BrightLocal Grow is the better buy

Grow is not a review tool with a local SEO price tag; it is a local SEO suite that includes reviews. Pick it if:

• You run local SEO for clients, or would pay for rank tracking, geo-grids, citations, listings sync and post scheduling anyway: at $65 a month for one location, the review tools come on top.
• You need SMS review requests or reviews from sites other than Google. ReputeMap has neither.

For another local SEO vendor’s review product, priced per location, see what Reputation Builder costs; for the wider market, the reputation management software pricing comparison.

If every Google review answered and more of them coming in is what you need, start a 14-day free trial of ReputeMap: card required, cancel anytime, about 3 minutes to connect your first location.

Sources (last checked September 29, 2026)

• BrightLocal pricing page (brightlocal.com/pricing): plan cards, the location slider on monthly and annual billing, the plan comparison table and the FAQ.
• ReputeMap pricing (reputemap.com/#pricing): ReputeMap’s own plans.

ReputeMap is independent and not affiliated with BrightLocal or Google.