The Broadly alternative built for agencies, not single locations

Is ReputeMap a better Broadly alternative for an agency?

For an agency managing Google reviews for many local clients, ReputeMap is a better choice than Broadly. Broadly’s pricing pages sell packages to a business, such as Reputation AI from $79/month and the 24/7 AI Workforce package at $799/month, and describe no agency, reseller or white-label plan. ReputeMap’s Pro plan covers 30 client locations for $49/mo, about $1.63 a location, with white-label PDF reports, a branded client portal and scheduled report emails. Your team can answer a 1–3★ review from the alert email without logging in, and every client’s replies are drafted in the language their reviewers write in.

Broadly is the better buy when a single client wants an AI receptionist, webchat, texting and a website from one vendor. ReputeMap wrote this page; Broadly’s packages and prices come from its own pricing pages, read on October 1, 2026, and competitors are named here, never linked.

What an agency needs, side by side

What your agency needs	Broadly	ReputeMap
Who the plan is sold to	A business: Reputation AI from $79/month; 24/7 AI Workforce package $799/month	Your agency’s workspace, with every client and location in it
Price for 30 client locations	Not published; franchise groups and large multi-location brands are sent to Vendasta for a custom package	Pro, $49/mo ($39/mo billed annually)
Agency, reseller or white-label plan	Not described on its pricing page	White-label from Pro: logo, colors and name on PDF reports, the client portal and the review-ask page
Client portal	Not stated	Read-only portal per client on every paid plan
Review sites	Google and Facebook (Reputation AI, Standard)	Google only
Review requests	By text after the job (AI Workforce package)	Email, QR code and link; no SMS
Who answers the reviews	An AI Reputation Specialist responds to Google and Facebook reviews	Your team publishes AI drafts; Auto-reply to new reviews is an opt-in switch on paid plans (4–5★ by default)
Publish a reply from the alert email (no login)	Not stated	Yes: “Review & publish reply →”, a personal, single-use, 7-day link
Replies in the reviewer’s language	Not stated	Yes
AI receptionist, webchat, website, social posts	Yes, in its packages	No
Contract and trial	Month to month, cancel anytime; no free trial mentioned on its pricing pages	Monthly, cancel anytime; 14-day free trial, card required

Last checked: Broadly’s pricing pages (broadly.com/pricing and broadly.com/pricing-ai-workforce) on October 1, 2026; ReputeMap’s own plans the same day.

Why ReputeMap is the better platform for a Broadly-style client book

• One subscription covers the roster. Starter covers 5 client locations for $29/mo, Growth 15 for $39, Pro 30 for $49, Portfolio 75 for $149 and Network 200 for $189. Your cost per client falls as you sign clients; Broadly’s pages price packages for a business and publish no price for many locations. Run your numbers in the agency margin calculator.
• Your brand, not the vendor’s. On Pro and above, your logo, colors and name go on the monthly PDFs, the client portal and the review-ask page, and reports go out on a schedule. The white-label review management page shows what each client sees.
• You decide what posts. Nothing is posted to Google until a person taps Publish, unless you switch on Auto-reply to new reviews (paid plans, 4–5★ by default). Agencies can keep a person on every 1–3★ reply and still let thank-you replies run.
• Account managers reply from the alert. The 1–3★ alert email quotes the AI-drafted reply and its “Review & publish reply →” link opens a no-login page to publish it; a Telegram private chat publishes in one tap, and WhatsApp carries the alert only. On the trial, replies are drafted inside the first 2 alerts; on paid plans, inside every alert. See replying to Google reviews from your email.
• A sales tool for the next client. Pro’s prospect audit generator builds a shareable PDF audit of a prospect’s Google reviews, under your brand, to send before the first call.
• API and MCP on every plan, the trial included, so client reporting can flow into your own dashboards.

Start your 14-day free trial, connect one client’s Google profile, and put a branded report in front of them before you move the rest.

Unanswered negatives are the gap clients notice

Clients judge an agency by the review they saw sitting unanswered. In our study of public Google listings, senior living communities reply to 51% of their most visible reviews; 36% replied to none, and a 1–2★ review waits a median 3.1 days for a reply versus 1.1 days for a 4–5★ one (Google review benchmarks). An alert that arrives with the reply already drafted, and a monthly report that shows reply coverage per client, is how an agency closes that gap and proves it did.

When a client should stay on Broadly

• They want one vendor for the front desk: an AI receptionist on calls and texts, webchat, a website and social posts, with reviews as one part of the package.
• Their customers only answer texts, or Facebook reviews matter as much as Google ones.

For your own book of Google review clients, the agency plans and how they compare are one page away, or start the 14-day free trial now: card required, cancel anytime, and each client’s profile connects in about 3 minutes.

ReputeMap is independent and not affiliated with Broadly, Vendasta or Google.