The Broadly alternative built for agencies, not single locations

The best Broadly alternative for agencies is ReputeMap — a simpler, $29/mo Google-first review platform built to manage many client locations, with white-label reports, per-client reply tone, and honest, FTC-safe review collection. Broadly is designed for a single business running its own reputation; ReputeMap is the operator console for your whole client book.

Key takeaways

• ReputeMap gives agencies one console for every client’s Google reviews — low-star alerts in minutes, per-client AI reply tone, honest collection, and white-label PDF reports — with 5, 15, or 30 locations included from $29/mo.
• Response speed is now a customer expectation, so alerting and reply workflow matter more to client retention than an all-in-one feature list.
• Review gating — routing unhappy customers away from public review pages — violates FTC rules and Google policy, and it is the agency’s name on the risk.
• Stay with Broadly if your client wants a done-for-you SMS, web-chat, and AI-receptionist package for a single storefront — that suite is Broadly’s actual strength.

By the numbers

Statistic	Source
32% of consumers expect a business to respond to their review within a day — up from 18% a year earlier; 19% expect a same-day response.	BrightLocal Local Consumer Review Survey, 2026
53% of customers expect a response to a negative review within a week — and 1 in 3 expect it within 3 days.	ReviewTrackers Online Reviews Survey, 2022
63% of consumers say at least one business they reviewed never responded at all.	ReviewTrackers Online Reviews Survey, 2022
83% of consumers write reviews at least some of the time when a business asks them to; 28% “always” do — up from 16% a year earlier.	BrightLocal Local Consumer Review Survey, 2026
69% of consumers wrote at least one review for a local business in the past 12 months.	BrightLocal Local Consumer Review Survey, 2026

Broadly is built for one business. Your agency runs dozens.

Broadly is a capable tool — for a single local business managing its own reputation, messaging, and web chat. But the moment you are an agency juggling Google reviews across ten, twenty, or thirty client locations, the model starts to fight you. You are logging into separate dashboards, stitching together screenshots for client reports, and paying per-business pricing that was never designed for a portfolio. The features you actually need every day — a multi-client view, white-label reporting, and per-client reply tone — are either bolted on or missing.

ReputeMap is the Broadly alternative built from the ground up for agencies. The wedge is simple: the fastest way for an agency to keep every client’s Google reviews fresh, answered, and reportable. No SMS suite to learn, no web-chat widget to babysit, no review-gating funnels that put your clients at legal risk. Just the operator console you open every morning to stay on top of reviews for your whole book of business.

The agency pain Broadly was never built to solve

If you run reputation as a service, your day looks nothing like a single SMB owner’s. You are accountable to multiple clients who each want to see results in their brand, not yours or a vendor’s. You need to catch a one-star review on a client’s profile before they call you asking why their rating dropped. And you need to prove, every single month, that the retainer is working.

Broadly optimizes for the SMB owner sitting inside one business. ReputeMap optimizes for you, the agency operator, sitting above many businesses:

• Never miss a negative review. New 1–3 star reviews trigger an email alert within minutes, with acknowledgment state stored so nothing slips. Telegram and WhatsApp alert channels are available too, so the right person gets pinged on the channel they actually watch.
• Reply fast, in the client’s voice. One click generates two to three AI draft variants — short, warm, and professional — using each client’s default tone and your reusable snippets. Drafts are always human-approved; ReputeMap never auto-posts to Google.
• Prove value automatically. A one-click branded monthly PDF shows average rating and delta, new reviews, percent replied, unresolved negatives, top themes, and recommended actions. Your logo, your colors.
• Collect more reviews, honestly. Tracked review links, QR codes, and opt-out email campaigns turn review collection into a repeatable process — without gating out unhappy customers.

This is the difference between a tool a business uses and a platform an agency runs. For a feature-by-feature look across the whole category, see our Google review software comparison.

How ReputeMap compares to Broadly

Capability	Broadly	ReputeMap
Primary buyer	Single local business	Marketing agency with many clients
Multi-client dashboard	Limited / per-location logins	Built-in: aggregate by client, brand, city with sparklines
White-label reports & portal	Add-on / limited	Full white-label on Pro: logo, brand, color in PDFs + client portal
Per-client reply tone	Generic	Per-client default tone + reusable snippets
AI reply drafts	Templated	2–3 tone variants, always human-approved, never auto-posted
Review collection ethics	Funnel/gating common in this category	Honest mode only — no review gating, FTC-safe
Pricing model	Per-business, often annual	Agency tiers with locations included: $29 / $39 / $49
Prospect audit tool	No	Branded review audit PDF for outbound sales
Focus	SMS + webchat + reviews suite	Google-first review management done well

The takeaway: if you want an all-in-one SMS and web-chat suite for one storefront, Broadly is reasonable. If you want a focused, white-label, multi-client review platform that scales with your agency, ReputeMap wins on the dimensions that actually affect your margin and your client retention.

Honest review collection is a feature, not a limitation

A lot of reputation tools quietly ship review-gating: survey the customer first, route the happy ones to Google, and divert the unhappy ones to a private feedback form. It inflates the star average — and it is exactly the practice the FTC and Google have cracked down on. When you put your agency’s name on a tactic like that, you are taking on your clients’ risk.

ReputeMap runs in honest mode only. Everyone is asked. Everyone gets the same public Google review link. You still collect far more reviews than a passive business would, because collection is systematized through links, QR codes, and email campaigns with proper opt-out and suppression — you just do it in a way you can defend to any client or regulator. Surveys (NPS, stars, thumbs) follow the same rule: ask broadly, never filter. It is a quieter feature than a flashy webchat widget, but it is the one that keeps you out of trouble. Read more on our take in honest-review-collection-for-agencies.

Built so you look like the owner of the service

The reason agencies churn off generic tools is that they look like resellers. ReputeMap’s white-label layer is designed so your clients never see a third-party brand. Your logo, brand name, and primary color flow into every monthly PDF and the read-only client portal each end client logs into. The portal shows their locations, their reviews, their trend, and their reports — under your brand. Combined with scheduled reports that auto-email monthly, the work of “proving the retainer” largely runs itself. See white-label-review-management for how the branding layer works end to end.

White-label is included on the Pro Agency plan ($49/mo, 30 locations included), which is also where review request campaigns unlock — so the plan that makes you look like a software company is the same plan that powers your growth motion.

Win the client before they sign with a branded audit

One capability Broadly simply does not offer agencies: a prospect audit generator for outbound. Enter a prospect’s locations and ReputeMap produces a branded PDF showing unanswered-review counts, recency versus the last 90 days, rating versus a 4.5 benchmark, and “unmanaged” flags. It is the single most effective door-opener for selling review management — you walk in already showing the prospect exactly what they are leaving on the table. The same Google sync and PDF engine that powers your client reports powers your sales pitch. More on the workflow in google-review-management-for-agencies.

Pricing that scales with your agency, not against it

Every ReputeMap plan includes its locations, so one subscription covers your entire client base:

• Starter Agency — $29/mo: 5 locations included. Right for a new agency or a tight pilot.
• Growth Agency — $39/mo: 15 locations included. The common sweet spot as the book grows.
• Pro Agency — $49/mo: 30 locations included, full white-label, and review request campaigns.

Compared to stacking per-business SMB contracts à la Broadly, the agency model means your cost per client falls as you add locations — your margin expands instead of getting eaten. You can dig into the numbers and add-ons on our pricing-for-agencies page.

Why agencies switch — and stick

Switching tools is annoying; agencies only do it when the payoff is obvious. Three things move the needle:

1. More reviews, more revenue for your clients. Systematic, honest collection lifts review velocity — and Google’s official guidance is that “More reviews and positive ratings can help your business’s local ranking” (Google Business Profile Help, current). More visibility sends more customers to your clients, which is the outcome they renew for.
2. Faster, on-brand responses. Catching negatives in minutes and replying in the client’s voice protects ratings — the difference between a saved client and a churned one.
3. Effortless proof of value. Branded monthly reports and a live client portal make your work visible without a day of manual assembly each month, which is the quiet reason retainers survive budget reviews.

That combination — drive more customers for the client, protect the rating, prove the value — is what turns a review tool from a cost line into the reason your agency keeps the account.

Try the Broadly alternative built for agencies

ReputeMap is Google-first, white-label, and honest by design — the parts of reputation management that actually grow an agency. Spin up a workspace, connect a client’s Google profile, and generate your first branded audit the same day — setup takes about 15 minutes. See plans & start your 14-day free trial and see the difference a purpose-built platform makes.