The Best Google Review Widgets in 2026: Prices, Limits and What Each Is For

The short verdict

For a business that wants a Google review widget and a steady flow of new reviews behind it, ReputeMap is the better pick. Its widget is included from Starter ($29 a month for 5 locations), shows your newest reviews and the true average with no view meter and no rating filter, and the same plan asks every customer for a review, drafts replies in the reviewer’s language and alerts you to 1–3★ reviews.

For a display-only widget on a small site, Elfsight (free for 200 views a month, then $5 a month billed yearly) and Trustindex (a free package, then $65 a year) are the cheapest; Featurable’s free plan has no view cap but shows 15 reviews; EmbedSocial suits brands that also embed social feeds, from €29 a month. Every price below was checked on the vendor’s own pricing page on September 29, 2026. Full disclosure: this page is written by ReputeMap, and ReputeMap is one of the five. For a widget alone we are not the cheapest option, and the table says so.

The five, side by side

Widget	Free option	Cheapest paid plan
Elfsight Google Reviews	$0, 200 views a month	$5/mo billed yearly
Trustindex	$0, fewer features	$65/yr (Single)
EmbedSocial	$0, 500 views a month	€29/mo (Pro)
Featurable	$0, 15 reviews	$29/mo billed annually (Pro)
ReputeMap	No; 14-day trial	$29/mo (Starter)

What each price meters, what the free and cheapest plans include, and what’s worth knowing:

• Elfsight Google Reviews meters page loads (views) and widgets. Free: 1 widget, 200 views a month, Elfsight branding. $5 a month billed yearly: 3 widgets, 5,000 views a month. The widget stops showing when the monthly views run out; filters can show only 4–5★ reviews.
• Trustindex meters businesses. Free: a free-forever package with fewer features. Single ($65 a year): 1 business. Unlimited views; 133 review platforms; automatic review updates are a paid feature.
• EmbedSocial meters sources and views. Free: 1 source, 500 views a month, updates every 24 hours. Pro (€29 a month): 3 sources, 5,000 views a month. It also embeds Instagram, TikTok, YouTube and other feeds; widgets stop if you cancel.
• Featurable meters Google locations. Free: 1 widget, 15 reviews, 1 Google location, “Powered by Featurable”. Pro ($29 a month billed annually, $348 a year): 10 Google locations, no branding. Unlimited page views (the free plan may be rate-limited); connects to your Google account.
• ReputeMap meters locations. No free plan; a 14-day trial. The widget comes with Starter ($29 a month): 5 locations. Google only; newest reviews and the true average, no rating filter; comes with review requests, AI reply drafts and alerts.

Per vendor: Elfsight Google Reviews pricing and Trustindex pricing go through every plan. EmbedSocial lists its prices in euros, and all of its paid plans have unlimited widgets. Featurable’s Enterprise plan is $79 a month billed annually for unlimited Google locations and unlimited API access; pinning and hiding reviews come with both paid plans, Pro ($29 a month billed annually) and Enterprise.

Why ReputeMap is the better pick when the widget is part of a review routine

• No view meter. Elfsight and EmbedSocial count page loads, and on Elfsight the widget disappears when the month’s views run out. ReputeMap meters locations, so a busy site or a site-wide footer costs nothing extra.
• The true average, never curated. ReputeMap reads your reviews through your connected Google Business Profile and shows your newest ones with the average over every review, stars never rounded up, and no rating filter. Nothing is filtered out, so there’s nothing to label as highlights.
• The reviews behind it. The same plan sends review requests by email and QR code to every customer, with no gating, so the widget keeps getting fresh reviews to show.
• Answers on the reviews it shows. AI drafts each reply in the reviewer’s language, plus opt-in Auto-reply for new 4–5★ reviews on paid plans. A 1–3★ review triggers an alert by email, Telegram or WhatsApp, and the email carries the drafted reply.
• Six layouts from one line of code: list, carousel, grid, wall, badge and floating, with light and dark themes.

Compare ReputeMap’s plans to see which one covers your locations; the widget is on every plan from Starter.

How to choose

1. What does the price meter? Views (Elfsight, EmbedSocial) punish a widget in a site-wide footer: every page load counts. Businesses (Trustindex) and locations (Featurable, ReputeMap) don’t care about traffic. If your site is busy, a view meter is the number to model first — on Elfsight, running out means the widget disappears until the next month.

2. Where do the reviews come from? A widget either reads Google’s public place data or connects to your Business Profile. Google’s public Places API returns at most five reviews per place, while the Business Profile API can list every review for locations you manage — the difference is in Google Reviews API, explained. Elfsight connects with a Place ID and needs no API key; Featurable and ReputeMap connect to your Google account. Ask each vendor how many of your reviews can appear and how fast new ones show up (Elfsight’s FAQ says usually within 72 hours; EmbedSocial’s free plan updates every 24 hours and its paid plans every 3 hours or faster).

3. How does it treat bad reviews? Curation is common: Elfsight can show only 4- and 5-star reviews, Trustindex sells a negative-reviews filter, and Featurable’s paid plans can hide reviews. The FTC’s consumer-reviews rule bans implying that the reviews in your site’s review section are all or most of the reviews submitted when negatives are suppressed by rating. Its Q&A adds that picking positive reviews for marketing isn’t covered by that ban but could still be deceptive under Section 5 of the FTC Act if they aren’t representative. Label a curated widget as highlights, or show everything.

4. Don’t buy it for stars in Google. Some widgets advertise rich snippets. Google’s review snippet guidelines say a business’s own reviews shown “through an embedded third-party widget” on pages with LocalBusiness or Organization markup are “ineligible for star review feature”. The widget’s job is to persuade the visitor who is already on your page.

5. A widget shows reviews; it doesn’t get them. The widget looks only as good as the flow of new reviews behind it. If yours is thin, the fix is asking every customer, every time.

Picks by situation

Your situation	Pick
One business, low traffic, display only	Elfsight Free or Basic, or Trustindex Single
An agency putting widgets on many client sites	Trustindex Ultimate: $349 a year for unlimited businesses
Reviews plus social feeds on the same site	EmbedSocial
A busy site, Google only, and 15 reviews are enough	Featurable Free
You also need review requests, replies and alerts across locations	ReputeMap Starter or above
A $0 budget for the whole review routine	Start with free review management software

When a widget-only tool is the better buy

• You only want a widget. Elfsight and Trustindex cost less, and both have free plans.
• You want Facebook, Yelp or Tripadvisor reviews in it, or the vendor’s branding gone. ReputeMap is Google only, and a small “by ReputeMap” link stays on every layout.
• You want to hide low-star reviews, or you need the widget for one location at the lowest price. ReputeMap’s widget has no rating filter, and it starts on Starter ($29 for 5 locations), not the $19 Solo plan.

To see the widget live and read how it embeds on WordPress, Squarespace, Wix or Shopify, go to the Google review widget page. When the widget is the start of a review routine rather than the whole job, start ReputeMap’s 14-day free trial: card required, cancel anytime, and your first location connects in about 3 minutes.

Sources (last checked September 29, 2026)

• Elfsight Google Reviews pricing (elfsight.com/google-reviews-widget/pricing), Elfsight Google Reviews widget page (elfsight.com/google-reviews-widget) and help center on view limits (help.elfsight.com/article/1089-views-limit-everything-you-need-to-know-new-dashboard).
• Trustindex prices page (trustindex.io/prices).
• EmbedSocial pricing page (embedsocial.com/pricing) (prices shown in euros).
• Featurable pricing page (featurable.com/pricing): plan cards and the plan comparison table (API access, pinning and hiding reviews).
• Google Search Central, review snippet guidelines.
• FTC, Consumer Reviews and Testimonials Rule: Questions and Answers: review suppression, and selective positive reviews in marketing.
• 16 CFR 465.7, review suppression: the rule text.
• ReputeMap’s plans and what each includes (reputemap.com/#pricing).

ReputeMap is independent and not affiliated with Elfsight, Trustindex, EmbedSocial, Featurable or Google.