Manage Your Google Business Profile With Gemini: Setup, Review Replies and Limits

Since June 2026, you can connect your Google Business Profile to the Gemini web app at gemini.google.com and run parts of it by chat. Gemini can update your hours, contact info and links, draft replies to reviews, create posts, sum up what customers say and show your profile’s numbers. It works if you own or manage only one verified profile and sign in with a personal Google account.

Google announced the feature on June 10, 2026. Everything below comes from Google’s own help pages and announcement, checked on October 22, 2026. Google can change these rules at any time.

Key takeaways

• What it is: a Connected App inside the Gemini web app. Once connected, you ask Gemini in plain words and it reads or changes your Business Profile.
• Who can use it: an owner or manager of only one verified Business Profile, 18 or over, signed in with a personal Google account, with Keep Activity on. Work and school accounts can’t connect.
• Reviews: Gemini shows your reviews, sums them up and drafts or deletes replies. Google’s help page doesn’t say Gemini posts a reply for you, so check each draft and make sure it goes live.
• More than one location: if your Google account can reach two or more verified profiles, the feature isn’t available to you. That rules out most multi-location owners and agencies, who use a review tool such as ReputeMap instead.
• Region: Google’s June announcement left out the EEA and the UK. Its help pages no longer list that exclusion (October 22, 2026).

What Gemini can do with your Business Profile

Gemini can change many of the details on your profile, work with your reviews and posts, and read your performance numbers. Google’s help page lists these parts:

Part of your profile	What Gemini can do
Hours	Change your regular weekly hours, or set special hours for holidays and events
Contact info and links	Check and change your website and social media links; manage links for online ordering, reservations and appointments
Description	Update it (one of Google’s example prompts)
Photos	Upload new photos from a public URL, or find photos you or your customers added
Attributes	Check and change details such as “Outdoor Seating” or “Wi-Fi” (the options depend on your business category)
Food menus	Create, update or delete menus, with sections, dishes, descriptions and prices (food businesses)
Reviews	Show star ratings and reviews, with their photos; sum up what customers say, including common themes
Review replies	Draft or delete replies
Posts	Create, schedule, publish or delete Update, Offer and Event posts
Insights	Show impressions, website clicks, direction requests and bookings, plus the search keywords people used to find you
Profile status	Show your location details and the status of your profile

Google’s example prompts give a feel for it: “Summarize my recent reviews”, “Help me draft a reply to my latest review”, “Show me my performance metrics for the past month” and “What are the top search keywords driving traffic to my business”.

Business notebooks

Once your profile is connected, Gemini can also make a business notebook: a space in the sidebar, named after your business, that holds your profile, your website and your chats about the business. When you open it, it suggests things to do, such as filling in missing hours or a description, adding an exterior photo, or checking how your profile is doing. Google’s announcement adds alerts such as an unanswered customer question or holiday hours that haven’t been set yet.

Who can use it

Google’s help page lists four requirements. You must:

1. Own or manage only one verified Business Profile. If your account has access to more than one verified profile, the feature isn’t available.
2. Be 18 or over.
3. Sign in with a personal Google account that’s linked to your Business Profile. Google says work and school accounts can’t use it “for now”.
4. Have Keep Activity on. Keep Activity is the Gemini setting that stores your chats in your Google account. It’s on by default for adults, and Gemini can’t connect to Business Profile when it’s off.

Where it works. The help page says the Gemini web app at gemini.google.com. Google’s Connected Apps table also lists the Gemini app for Windows, but not the Gemini mobile app. It works in typed chats only, not in Gemini Live, and in every language the Gemini web app supports.

Where in the world. When Google announced the feature on June 10, 2026, it said the rollout excluded the European Economic Area and the UK. As of October 22, 2026, Google’s help page says it is available wherever the Gemini web app is supported, and the Connected Apps table lists no exclusion. Google rolls these features out gradually, so if you’re in Europe and don’t see it, check again later.

How to connect Google Business Profile to Gemini

1. Open gemini.google.com on a computer.
2. Sign in with the personal Google account you use for your Business Profile.
3. Ask about your profile, for example “Show me my recent customer reviews”.
4. Add @Google Business Profile to the prompt if Gemini doesn’t pick up your profile.
5. Connect when Gemini offers it, and follow the steps on screen.

You can disconnect it at any time in Gemini’s Connected Apps settings.

To add a business notebook, look for the option on gemini.google.com and select Connect, then enter or confirm your business website. If the option isn’t there, add @Google Business Profile to a prompt and Gemini should offer it. The notebook then sits in the sidebar under Notebooks.

Can Gemini reply to Google reviews?

It drafts them. Google’s help page says Gemini can “draft or delete” replies to reviews. For posts, the same page says Gemini can create, schedule and publish them. For replies, it doesn’t say Gemini posts them for you, and Google’s announcement also talks about drafting. So treat Gemini’s reply as a draft:

1. Ask for it. “Help me draft a reply to my latest review” is Google’s own example.
2. Check it before it goes live. Look at names, dates, prices and any promise of a refund or a free visit. A draft can get those wrong.
3. Make sure it gets posted. If Gemini offers to post it, look under the review afterwards. If it doesn’t, post the reply from your Business Profile on Google Search or Maps.
4. Give Google time. Google checks owner replies against its content policies before they show: usually within 10 minutes, sometimes up to 30 days. A reply that isn’t approved comes back to you to edit.

Google’s pages describe drafting when you ask. They don’t describe answering new reviews by themselves, or telling you the moment a 1★ review lands. How to word a reply, with templates for good and bad reviews, is in how to respond to Google reviews. Why Google turns some replies down, and what it takes to answer reviews automatically with other tools, is in replying to Google reviews automatically.

What Gemini can’t do (as of October 2026)

Limit	What Google says	What it means for you
More than one profile	Not available to owners or managers with access to more than one verified Business Profile	A second location, or a manager role on someone else’s profile, takes your account out of the feature
Work or school accounts	Not available “for now”	Use the personal Google account that owns or manages the profile
Keep Activity	Has to be on	Your Gemini chats, including the ones about your reviews, stay in your Google account (deleted after 18 months by default)
Mobile app	Listed for the Gemini web app and the Windows app only	Use the web app on a computer
Voice	Chats only	Gemini Live can’t use it
New reviews	Drafting is described when you ask; Google describes no automatic answers or alerts for new reviews	Someone still has to open Gemini and ask about each review

If you run more than one location, or manage clients’ profiles

Under Google’s current rules, Gemini isn’t an option for you. The rule isn’t “one profile at a time”. It’s “only if your account can reach just one”. A business with two locations, a franchise manager, or an agency added as a manager on its clients’ profiles all fall outside it.

What they use instead:

• Business Profile itself. Reply from Google Search or Maps, one profile at a time. It’s free and fine for two or three locations with a few reviews a week.
• An automation flow. Zapier, Make or n8n can post replies through Google’s API, with an AI step you build and maintain (what that takes).
• A review tool. It connects all your profiles through Google’s Business Profile API and puts the reviews in one place (how to manage reviews across locations).

How ReputeMap handles many locations

ReputeMap is a review tool built for that third case. As of October 22, 2026:

• All locations in one inbox. You connect each Business Profile once, on Google’s own sign-in screen. Every location’s Google reviews land in one inbox you can filter by location, rating and replied or not. Plans cover 1 to 200 locations.
• AI drafts in your voice. Each draft uses your saved tone and details, and it’s written in the language the review was written in.
• A backlog in one go. Draft replies for all writes a draft for each review still waiting for a reply. Review & post all then shows each draft next to its review, with a box to tick, and you can edit any of them. One Post N replies to Google button posts the ticked ones (owners and admins can use it).
• Auto-reply, only if you want it. Auto-reply to new reviews is off until an owner or admin switches it on, on paid plans, and covers new 4–5★ reviews by default (how the switch works).
• Alerts. A 1–3★ review triggers an alert by email, Telegram or WhatsApp, on every plan.
• Reports and a client portal. PDF reports across your locations and a read-only client portal come with every plan. From Pro ($49/mo, 30 locations), they carry your logo and colors, and reports can go out on a schedule (white-label review management).

What ReputeMap doesn’t do: it handles Google reviews only. It doesn’t change hours, photos, menus or posts, and it doesn’t show Business Profile insights such as impressions or search keywords. For those, use Business Profile itself, or Gemini if you qualify.

Gemini vs ReputeMap at a glance

Gemini facts are from Google’s help pages; ReputeMap’s are from its own product. Both checked October 22, 2026.

	Gemini with Google Business Profile	ReputeMap
Profiles	One verified profile; not available with access to more than one	1 to 200 locations, by plan
Google account	Personal account, 18 or over, Keep Activity on	The Google account that owns or manages the profiles, connected once on Google’s sign-in screen
Where you use it	Gemini web app (and the Windows app), in chats	Web app, plus alerts by email, Telegram or WhatsApp
Review replies	Drafts or deletes a reply when you ask	Drafts one reply or all waiting replies; post them one at a time or all ticked ones at once
Auto-reply to new positive reviews, opt-in	Not described by Google	Yes: paid plans, 4–5★ by default, in the reviewer’s language
New 1–3★ reviews	Not described; the notebook shows suggestions when you open it	An alert by email, Telegram or WhatsApp
Feedback themes	Sums up reviews and common themes	Sentiment and topics AI on every plan
Hours, photos, menus, posts	Yes	No: Google reviews only
Profile insights	Impressions, website clicks, direction requests, bookings, search keywords	No
Team and clients	One person’s personal account	Team seats (1 on Solo, unlimited on Network), PDF reports and a client portal; white-label from Pro
Price	No price listed by Google	$19/mo for 1 location to $189/mo for 200; 14-day free trial, card required

Which one should you use?

• One location and a personal Google account: start with Gemini. Google lists no price for it, and it also handles hours, posts and photos, which ReputeMap doesn’t.
• One location, and you also want alerts and reports: keep Gemini for profile edits and add a review tool for 1–3★ alerts and PDF reports. ReputeMap’s Solo plan is $19/mo for one location.
• Two or more locations, or client profiles: Gemini won’t connect, so use Business Profile itself or a review tool. Multi-location review management software explains what to look for, and review management software for agencies covers the client side.

Whatever tool writes the draft, the reply shows as your business’s reply, and Google checks it against the same content policies.

Sources (checked October 22, 2026)

• Google Business Profile Help, Manage your Business Profile on Google with the Gemini web app: what Gemini can do, the four requirements, the one-profile rule, “available wherever the Gemini web app is supported”, the connection and notebook steps, the example prompts.
• Gemini Apps Help, Check the availability & requirements of Connected Apps in Gemini Apps: the Google Business Profile row (personal account only, 18 or over, all locations and languages the Gemini web app supports, the web app and the Windows app, chats only).
• Gemini Apps Help, Manage & delete your activity in Gemini Apps: what Keep Activity stores, on by default at 18 and over, auto-delete after 18 months by default.
• Google Business Profile Help, Manage customer reviews: owner replies are checked against content policies, usually within 10 minutes and sometimes up to 30 days.
• Google, Save time and grow your business with new Gemini tools, Vishnu Sivaji, June 10, 2026: the announcement, business notebooks, and the footnote “Excluding the EEA and UK”.
• Search Engine Journal, Google Is Adding Business Profile Tools To The Gemini App, Matt G. Southern, June 10, 2026.
• 9to5Google, Gemini app adding Google Business Profile integration, Abner Li, June 10, 2026.
• Search Engine Roundtable, Google Testing Reply To Reviews With AI, Barry Schwartz, March 24, 2026.

This page is written by ReputeMap, which makes one of the options compared above. ReputeMap is not affiliated with or endorsed by Google.

Start your 14-day free trial and connect Google: before it asks for a card, ReputeMap shows your own Google reviews and how many of the latest ones still have no reply. The trial starts when you pick a plan, from $19/mo for 1 location to $189/mo for 200 (card required, cancel anytime). Or see the plans first.